Welcome to rootid's new monthly newsletter! Bringing some tidbits and updates as well as our latest blog posts and upcoming community events.
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Link to; image of a green r with roots underneath and the word 'rootid' to the right.
rootid has something for you in 2022!
As an organization dedicated to building a more inclusive 'we' through the vehicles of brand & communications, we are excited to launch the official rootid newsletter! The goal of this publication is to inform, to inspire & to continue to build community.
White woman with purple hair and yellow tshirt with a hastag ontop of it taking a selfie. There are protest and social media icons all around her and she is against a light peach colored background.
our latest blog

This month's blog provides a space for intention setting & self-examination— how far have you come in your commitment to equity? Written by our new Director of Community Engagement, Sia Magadan; this blog post is definitely a great read!
staff spotlight
Image of Sia Magadan with light pruple circle with her name and title to the right of her face. She is a black woman with black hair tied back. There are small colorful circle in pink, purple and green around the image as well as a small rootid logo in the upper right corner.
What do you do at rootid?
I identify & cultivate content & relationships; while supporting potential clients, current clients, & alumni clients.

Which of rootid's values resonates with you most?
Equitable Access to Opportunity - for this is the gateway to greatness!

What is your favorite thing about working at rootid?
The culture! rootid is like the newest cast of marvel characters with a whole set of superpowers to make the world a better place

Please share something that you admire/appreciate about a fellow rootid team member.
Soy's ability to translate words & feelings into images

Share a lesson learned from your work with clients here at rootid?
Active listening is a skill that we can all benefit from improving

What’s your all-time favorite book?
Where the Sidewalk Ends by Shel Silverstein

What’s your favorite holiday?
Valentine's Day (I still buy the little cards that you give out to your classmates) =0

What is your superpower?
Humor; I look for ways to bring levity to hard topics/issues...when possible

What would you name the autobiography of your life?
"Why Not!"

2022 event calendar

"Alone we can do so little, together we can do so much."
- Helen Keller

We invite you to grow and learn in community with us. This year's professional development sessions will focus on timely topics such as:

  • Communicating Your Brand & Key Messaging
  • Dangerous Data; Addressing equity challenges within the lifecycle of your data
  • Maximizing Your Fundraising Strategy for small & BIPOC nonprofits

We also offer one-to-one & cohort-based coaching experiences that support your journey toward a more equitable & inclusive culture of communications.
resource share
The Nap Ministry
"The systems make us hard. Rest keeps us tender.
There is power in our collective rest & care."
- Founder, Tricia Hersey
World Braille Day | Jan. 14
Dr. Martin Luther King Jr Day | Jan. 17
Data Privacy Day | Jan. 28
Dr. Martin Luther King Jr was one of the greatest communicators of our time. A skilled orator, he understood the power of targeted, specific word choice. He galvanized a movement, stirred individuals to action, and created a vision of unity through his use of visual communication. As we celebrate his life and legacy; we are reminded to resist the draw to "go slow" in the area of calling out inequity and executing on our commitment to equitable practice....

"We have also come to this hallowed spot to remind America of the fierce urgency of Now. This is no time to engage in the luxury of cooling off or to take the tranquilizing drug of gradualism. Now is the time to make real the promises of democracy. Now is the time to rise from the dark and desolate valley of segregation to the sunlit path of racial justice. Now is the time to lift our nation from the quicksands of racial injustice to the solid rock of brotherhood."
we want to hear from you!
How can rootid help you follow through on your commitments to equity?
What communications based topics are you interested in learning more about?

Send us an email...hello(AT)
Cartoon image of Sia Magadan a black woman with black curly hair on top of her head wearing a green turtleneck with yellow poka dots
we are rooted in community.
In partnership, we co-design necessary spaces for strategic thinking, sustainability & growth—using communications & technology as vehicles to advance equity.

We join with others, envisioning a world where those most impacted are prioritized & communications & technology are used to heal & empower rather than divide. Learn more about our team.
Interested in supporting our community engagement work? rootid now has a fiscally sponsored project with the Rose Foundation.

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